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Career opportunities at obo

Business Developer

Company Overview

obo is a furniture provider with a holistic approach to the workplace. Founded in 2018, obo’s mission is to ensure the physical and emotional wellbeing of people to maximise the commercial potential of their working environment.


Representing a number of the world’s emerging furniture manufacturers, obo provides innovative and sustainable solutions that respond to the fast-changing demands of the workplace. Using an intelligent, end-to-end process, obo carefully balances what organisations and individuals need, creating spaces for both concentrated and collaborative tasks.

Job Description

Front-line business development and implementation of sales goals.  Provide support to current sales activities and new business opportunities within the UK’s vibrant Kiwi community, along with London’s designer & influencer communities.    


Obo Ambassador

  • Consistently model obo vision and values and engage clients and influencers through positive and responsive image to acquire sales and market share

  • Spend significant and productive time with influencers (design, property, and architectural firms) and end-users as required


Identify & Qualify Prospects

  • Leverage a strong network of business contacts within the sales area to identify leads for expanding business opportunities

  • Confirm viability of prospects (return on investment/probability of win)


Account Opportunity and Planning 

  • Developing and implementing business plans, including pre-call planning activities and mapping client organizations on key-decision makers to close sales

  • Manage prospects, develop sales strategies, provide go/no go decisions on opportunities, and identify key internal resources (specialists) necessary to execute strategy

  • Development and sharing of account strategy to drive best practices for client engagement among sales teams


Build Relationships

  • Build relationships by constantly growing a network of business contacts, including influencers to develop and grow the business

  • Enhance positive working relationships with team and internal support staff


Evaluate Needs & Develop Solutions to Win Business 

  • Review strategic solutions and confirm development of creative solutions to maximize sales results

  • Ensure proficiency in the preparation of customized solutions that resolves clients’ needs and are sufficiently differentiated against competitive offerings/solutions

  • Negotiate long-term business relationships with clients and collaborate with Haworth and other manufacturer partners on Pricing Agreements


Client Management

  • Keep abreast of the latest trends in sales effectiveness/training and adopt new approaches on best practices for expanding client base and increasing revenue

  • Remain current with product knowledge and application, as well as workplace knowledge; utilize this knowledge/training to increase the effectiveness of account development and sales presentations

  • Continuously push self to raise personal standards of performance to exceed assigned goals and objectives, including target attainment and market share growth

  • Manage client relationships including providing assistance to manage through internal obstacles, when necessary, work with Haworth to meet client need


Administration and Reporting 

  • Set and measure financial and strategic goals through effective management of sales budget, business plans and account development



  • Excellent verbal, written, listening and presentation skills

  • Strong business and financial acumen skills

  • Strong negotiation skills to close business and manage relationships

  • Strategic and analytical thinker capable of driving creative and tactical business decisions that support obo initiatives

  • Quickly learn and embrace obo values and demonstrate through daily behaviors/actions


Preferred Qualifications: 

  • Member of the Kiwis in Property community

  • Experience in the contract office furniture or Architectural & Design industry

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